Email marketing software company has $1 billion deal
Live streaming software company, Email Marketing Software (EMA), has secured $1bn in a financing deal.
The deal, which has been in the works for some time, is a combination of two funding rounds which were announced today by Mailbox Ventures, a San Francisco-based venture capital firm.EMA’s acquisition of Mailbox, a leading online email marketing company, was a huge coup for Mailbox’s co-founder and CEO, Jason Reiss.
The company, which started in 2007, has grown to include a suite of email marketing software including EmailLabs, an open source product that has over 30 million downloads, as well as other email marketing services, including Mailbox Live, which is sold as a standalone service.EMA is also an active supporter of Open Source Software, which provides an open-source alternative to proprietary software, such as Microsoft Office.
The acquisition of EmailLaws has made it easier for Mailbag to continue building products like Mailbox and Mailbag Pro.
Mailbag is currently developing a software tool that enables businesses to manage their email campaigns, and to automate email marketing.
EmailLabs also makes a suite that allows businesses to host their own online newsletters and email lists, Mailbag News, and a free version of Mailbag.com that offers users a free email marketing account.EMA also is developing a suite called Mailbox Analytics, which aims to help businesses manage their website traffic and social shares.
The $1.5bn funding comes on the heels of another $1billion round in July for Maillab, which makes software for the online marketing industry, including email marketing, online advertising and more.
Mailbag has seen growth over the past decade, particularly as its focus has shifted from selling email marketing to more complex online marketing.
The Mailbag team is currently working on its second iteration of Mailablog, which will be released later this year.
The new financing is part of a wider round of funding for Mailbar, which launched in February 2018, and is now the second-largest email marketing startup in the US behind Mailbox.
In a blog post, Mailbar CEO Chris Schmitt said:”The $250 million Mailbag financing represents an incredible opportunity to grow our team and grow our company, to help us build a company that will be truly innovative and impact the world.”
We have built an amazing team, and now we need to focus on building the next big thing.
“Email Marketing Software is a free, open source email marketing platform.
It is built on a platform that enables organizations to:Get your messages out and in-personGet targeted audience acquisitionGet better ROI through automation and optimizationMailbox is currently available for Windows and Mac users, and will soon be coming to Linux and Android.